I’m loving the new Laptop Hunters ads by Microsoft (find them on Youtube amongst the countless parodies). It’s a brilliant response to Apple’s now-obnoxious attempts to repeatedly personify the image of PCs as a slow and clumsy older man stuck in time. The fact that the hunters appreciate the Apple brand, even compliment the Apple brand but still prefer PCs was a brilliant strategy and suddenly makes Apple look like the insecure corporate monolith. They push you just enough towards Apple that you instinctively push away and ask “why?” Why would they pay $1000 more for a similar Mac? Not sure if they fluked it or actually had social psych geeks behind this one, but bottom line: it works. Apple lovers should rejoice too because this only means lower prices and better products from both sides. Go PC!

Related note: have become just a bit anti-Apple since getting a BlackBerry. :)

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